Advertising in the Public Works Financing newsletter
Public Works Financing (PWF) is the journal of record for the transportation, water and social infrastructure public-private partnership (PPP) industry in North America.
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PWF has been published monthly under one owner/editor since 1988. It has 32 advertisers who commit to annual insertions. PWF is read monthly by 3,500 government and private sector executives in the infrastructure project delivery business in North America. Our subscription renewal rate is 85%. Our advertising renewal rate is 92%.
The readership split is 30% government and 70% private. Government includes regional, state and federal admin/legislative/policy leaders, plus academics/students, and associations spread over six countries. Private includes investors, developers, designers, contractors, advisors.
There are two ways to advertise in PWF.
NUMBER ONE —> Full Service
Includes (1) Run a display ad in the news section up front (2) List your company’s contacts on the back page “Advertisers Index” (3) Appear in the “P3 Experts” section of our website, which receives 1,000 hits per month (4) Place your logo and about 110 words describing your P3 experience base in our “Public-Private Services Directory” in the back of each issue.
Print/pdf & website are included for an annual cost of:
- Full-page: $40,000
- Half-page: $26,400
- One-quarter page: $17,800
NUMBER TWO —> Public-Private Services Directory Only
Do not run a display ad. Run a Public-Private Services Directory ad in the back of each issue. This includes (1) Listing your company’s contacts on the back page “Advertisers Index” (2) Listing your company in the “P3 Experts” section of our website (3) Placing your logo and about 150 words describing your P3 experience base in our “Public-Private Services Directory,” which runs in the back of each issue.
- Services Directory annual price—$8,750
There are three reasons to advertise in PWF.
NUMBER ONE —> PWF is the most widely read news source in the P3 industry
PWF is a trusted source for timely news, in-depth analysis and editorials on the most pertinent issues to the P3 industry in the United States. Industry executives in the private and public sector have relied on PWF for more than 30 years, and know our loyal advertisers help make the magazine possible.
NUMBER TWO —> PWF supports the P3 industry’s public education efforts
Our business philosophy for 25 years has been that a rising tide lifts all boats. To support that goal, we see our role as:
Reporting in depth on the teaming strategies, technical innovations, financial engineering, and construction challenges involved in successful P3 procurements.
Our website contains an extensive, free library of P3 market data, academic research, government reports, congressional testimony and case studies covering transportation, water and social infrastructure markets.
PWF provides free subscriptions and access to our database to all students and academics who request it, also to Congressional infrastructure committee staffers, state DOTs, mayors of mid-size cities and other public officials.
NUMBER THREE —> The P3 Industry Supports PWF
The P3 industry has supported PWF since it began detailed reporting and industry analysis in 1988. Our loyal advertisers help us continue detailed analysis and timely reporting for executives and public officials in the P3 and broader infrastructure development industry.
> Display Advertising
- Full page—9.5 inches high by 7 inches wide
- Half page—4.5 inches high x 7-inches wide across two columns–horizontal format only
- Quarter page—4.5 inches by 3.5 inches (horizontal or vertical)
For the print version of PWF, please send print-ready pdf files of your black & white display ads and logos with all fonts embedded.
For the pdf version (in color), please send jpeg or similar graphics files of your color display ads and logos.
Color ads will be inserted in a pdf version emailed to subscribers each month. Black & white graphics will appear in the printed version of the same monthly issue.
> Public-Private Services Directory
Consists of a logo and text beneath it sent in separate files.
Send your logo sized to fit a space 3 inches wide by 5/8 inches high or smaller.
Send two different versions of logo: (1) a print-ready pdf in black & white, and (2) a jpeg or similar file of your logo in color.
To appear under your logo, please send services directory text as a text-only MSWord file (no formatting) of about 150 words.